Chinatown will come alive on the evening of Friday 27 April as late night trading returns following a promising trial in 2017, with food, shopping, free street entertainment, live music and other attractions.
Late night trading is then scheduled to continue each month through Broome’s peak season with events on 25 May, 22 June, 20 July and 24 August.
The concept was trialled in 2017 with events in August, September and October and the Christmas Street Party, with more than 50 Chinatown businesses getting involved and keeping their doors open until 8pm.
Surveys conducted on the street during the trial events found that 91 per cent of those interviewed said they would attend again; their favourite aspects of the events were the atmosphere on the street, the selection of food, and the evening weather being ideal for getting out and about in Chinatown; and their preferred night for the events was Friday.
Broome Shire President, Harold Tracey, said the potential for late night trading in Chinatown was exciting and the community was encouraged to turn out and show their support.
“In Broome we’re blessed with balmy evenings that are ideal for shopping after hours and being outdoors, which makes late night trading a very attractive opportunity,” Cr Tracey said.
“Through the Revitalisation Project we’re working in partnership with Chinatown’s traders to create the atmosphere and excitement that will draw people into our town centre after hours to make the most of the idyllic weather and provide a welcome boost for business.”
Continuing last year’s ‘Paint the Town Red’ late night trading theme into 2018, the community is invited to follow the red light trail that will highlight participating businesses on the evening.
ther initiatives planned include additional town bus services that will leave at 7.30pm and